{"id":1216,"date":"2024-08-02T13:45:01","date_gmt":"2024-08-02T13:45:01","guid":{"rendered":"https:\/\/poppy-consulting.com\/?p=1216"},"modified":"2024-08-02T13:45:01","modified_gmt":"2024-08-02T13:45:01","slug":"ambassadeurs-rse-internes-et-si-cetait-la-solution-pour-les-pme","status":"publish","type":"post","link":"https:\/\/poppy-consulting.com\/index.php\/2024\/08\/02\/ambassadeurs-rse-internes-et-si-cetait-la-solution-pour-les-pme\/","title":{"rendered":"Ambassadeurs RSE internes : et si c\u2019\u00e9tait la solution pour les PME ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1216\" class=\"elementor elementor-1216\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-66ad4cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66ad4cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a160db\" data-id=\"9a160db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f63a9fc elementor-widget-tablet__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f63a9fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D&rsquo;apr\u00e8s l&rsquo;INSEE, plus de 50 % des TPE-PME affirment s&rsquo;impliquer dans une d\u00e9marche RSE, et plus pr\u00e9cis\u00e9ment en faveur de l\u2019environnement et de l&rsquo;\u00e9galit\u00e9 entre femmes et hommes. Pourtant, ces m\u00eames entreprises font face \u00e0 de nombreux challenges quand il s&rsquo;agit de d\u00e9ployer une politique RSE dans leur entreprise : elles se confrontent \u00e0 un manque de ressources humaines et de comp\u00e9tences, g\u00e9n\u00e9ralement li\u00e9 \u00e0 un manque de ressources financi\u00e8res.<\/p>\n<p>Il est toutefois possible de d\u00e9ployer votre d\u00e9marche RSE et de faire rayonner vos valeurs, sans forc\u00e9ment embaucher une \u00e9quipe d\u00e9di\u00e9e.<\/p>\n<p><!-- notionvc: 17aae191-244b-4962-816c-5658415f467a --><\/p>\n<p>Poppy Consulting vous explique dans cet article comment faire de vos collaborateurs de r\u00e9els ambassadeurs RSE.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/poppy-consulting.com\/wp-content\/uploads\/2024\/07\/Untitled-26.png\" alt=\"\" width=\"383\" height=\"255\"><\/p>\n<h5><span style=\"font-weight: 600; color: rgba(212, 76, 71, 1); fill: rgba(212, 76, 71, 1);\" data-token-index=\"0\">Ambassadeurs, r\u00e9f\u00e9rents RSE : KESAKO ?<\/span><!-- notionvc: d925b0d9-9887-4ffe-8ca7-fcd069d15d6c --><\/h5>\n<p>Un r\u00e9seau d\u2019ambassadeurs ou r\u00e9f\u00e9rents RSE rassemble des collaborateurs volontaires et int\u00e9ress\u00e9s par la responsabilit\u00e9 soci\u00e9tale de l\u2019entreprise avec comme objectif de participer \u00e0 la diffusion de la strat\u00e9gie RSE au sein de l\u2019entreprise, en plus de leur mission principale.<\/p>\n<p><strong>Quel type de profil et combien de personnes choisir ?<\/strong><\/p>\n<p>Dans l\u2019id\u00e9al, il faudrait choisir des collaborateurs qui viennent de divers p\u00f4le de l\u2019entreprise mais aussi, avec divers niveaux hi\u00e9rarchiques afin d\u2019avoir une repr\u00e9sentativit\u00e9 des diff\u00e9rents points de vue et de faciliter la diffusion des informations.<\/p>\n<p>Par exemple, il pourrait y avoir un manager du p\u00f4le de communication et un employ\u00e9 du p\u00f4le administration.<\/p>\n<p><strong>Notre recommandation est donc de miser sur la repr\u00e9sentativit\u00e9 et la diversit\u00e9 !<\/strong><\/p>\n<p>SI on suit la th\u00e9orie du Social Tipping Point, il faudrait que les ambassadeurs repr\u00e9sentent environ 10% de l\u2019effectif de l\u2019entreprise pour provoquer un point de bascule et une conversion de toutes les strates de l\u2019entreprise dans une d\u00e9marche RSE proactive.<\/p>\n<p>Comment cette sorcellerie est-elle possible nous direz-vous ? Et bien, les ambassadeurs vont pouvoir agir sur 3 axes :<\/p>\n<ul>\n<li>la sensibilisation : ils communiquent sur les enjeux RSE et expliquent les actions mises en place.<\/li>\n<li>la mobilisation : ils encouragent les autres collaborateurs \u00e0 participer aux initiatives.<\/li>\n<li>l\u2019exemplarit\u00e9 : par leurs comportements ils montrent l\u2019exemple et inspirent les autres \u00e0 faire de m\u00eame.<\/li>\n<\/ul>\n<h5><span style=\"font-weight: 600; color: rgba(212, 76, 71, 1); fill: rgba(212, 76, 71, 1);\" data-token-index=\"0\">Pourquoi avoir des ambassadeurs RSE en interne ?&nbsp;<\/span><\/h5>\n<p>Comment \u00e7a ? Nous ne vous avons toujours pas convaincu ? Alors sachez qu\u2019avoir des ambassadeurs RSE dans votre entreprise r\u00e9pond \u00e9galement \u00e0 un enjeu RH majeur :<\/p>\n<p><strong>Donner du sens au travail et renforcer le sentiment de fiert\u00e9 !<\/strong><\/p>\n<p>En effet selon le Barom\u00e8tre RSE 2023 port\u00e9 par Vendredi, 81% des entreprises estiment indispensable les r\u00e9seaux d\u2019ambassadeurs RSE pour d\u00e9ployer et animer leur d\u00e9marche. Tandis que 97% des <a href=\"http:\/\/xn--rpondant-b1a.es\">r\u00e9pondant.es<\/a> souhaitent contribuer concr\u00e8tement \u00e0 la d\u00e9marche RSE de leur entreprise.<\/p>\n<p>Ces ambassadeurs jouent donc un r\u00f4le crucial non seulement pour l\u2019efficacit\u00e9 des initiatives RSE, mais aussi pour le bien-\u00eatre et l&rsquo;engagement des employ\u00e9s, cr\u00e9ant ainsi une culture d\u2019entreprise plus responsable et durable.<\/p>\n<h5><span style=\"font-weight: 600; color: rgba(212, 76, 71, 1); fill: rgba(212, 76, 71, 1);\" data-token-index=\"0\">Les facteurs cl\u00e9s de succ\u00e8s afin d\u2019embarquer en interne &amp; dans la dur\u00e9e !<\/span><\/h5>\n<p>La mise en place d\u2019ambassadeurs RSE est une d\u00e9marche qui a bien \u00e9videmment ses complexit\u00e9s.<\/p>\n<p><strong>La premi\u00e8re \u00e9tape va \u00eatre d\u2019identifier les besoins RSE<\/strong> de votre entreprise.<\/p>\n<p>Une fois r\u00e9alis\u00e9 il faudra identifier les r\u00f4les et les missions des r\u00e9f\u00e9rents. En parall\u00e8le vous devrez d\u00e9finir et poser un cadre de mission afin d\u2019assurer l\u2019implication des collaborateurs.<br>La mission doit \u00eatre claire et r\u00e9sponsabilisante : en indiquant le temps que chacun doit allouer \u00e0 la mission, d\u00e9finissant la dur\u00e9e du mandant ambassadeur, les outils \u00e0 utiliser, le nombre de rencontres et de r\u00e9unions que la d\u00e9marche va impliquer\u2026<\/p>\n<p>Pour cela l\u2019entreprise peut r\u00e9diger une fiche de mission et mod\u00e9liser un sch\u00e9ma de gouvernance RSE. Ou mieux ! Proposer \u00e0 vos ambassadeurs de r\u00e9diger leur propre fiche de mission !<\/p>\n<p><b>La deuxi\u00e8me \u00e9tape consiste \u00e0 d\u00e9finir le process de recrutement des ambassadeurs.<\/b><\/p>\n<p>Tout d\u2019abord, il est essentiel d\u2019organiser un temps de sensibilisation pour que tous les collaborateurs et futurs participants au recrutement comprenne bien les enjeux de la RSE.<\/p>\n<p>Il faudra ensuite d\u00e9finir un canal de diffusion le format de candidatures. Lors de cette \u00e9tape, il est essentiel d\u2019impliquer les managers et les responsables RH puisque ce sont eux qui sont en lien direct avec les collaborateurs.<\/p>\n<p><strong>L\u2019\u00e9tape finale est d\u2019animer le r\u00e9seau ambassadeurs dans le temps.<\/strong> Plusieurs points de vigilance sont \u00e0 noter :<\/p>\n<ul>\n<li>D\u00e9finir un coordinateur du groupe qui va tenir \u00e0 jour l\u2019organigramme, faire le bilan des actions men\u00e9es, accueillir les nouveaux ambassadeurs, etc).<\/li>\n<li>Former les ambassadeurs aux enjeux de la RSE pour qu\u2019ils aient tous un socle d\u2019informations communs et leur permettre de gagner en l\u00e9gitimit\u00e9 et en comp\u00e9tences.<\/li>\n<li>Rendre visible les ambassadeurs et faire conna\u00eetre le r\u00e9seau \u00e0 l\u2019ensemble des collaborateurs.<\/li>\n<li>Favoriser les \u00e9changes entre les ambassadeurs et les diff\u00e9rentes strates de l\u2019entreprise<\/li>\n<li>Valoriser et reconna\u00eetre&nbsp;: aborder le sujet lors des entretiens annuels, communiquer en interne avec des portraits d\u2019ambassadeurs, et pourquoi pas r\u00e9compenser les ambassadeurs pour les actions mises en place (les plus originales, impactantes..)<\/li>\n<\/ul>\n<p><!-- notionvc: 96ee86c5-2281-419e-9812-6ff5ab9dfa74 --><\/p>\n<p>Un r\u00e9seau d\u2019ambassadeurs RSE internes permet donc d\u2019\u00eatre le relais de la politique RSE d\u2019une entreprise au plus proche du terrain, d\u2019embarquer progressivement un maximum de personnes par des actions de sensibilisation et de cr\u00e9er un espace d\u2019\u00e9change (partage d\u2019actualit\u00e9s, connaissances..<\/p>\n<p>Poppy Consulting est d\u00e9sormais r\u00e9f\u00e9renc\u00e9 par [<a style=\"cursor: pointer; overflow-wrap: break-word; text-decoration: inherit;\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/company\/bpifrance\/\" rel=\"noopener noreferrer\" data-token-index=\"1\"><span style=\"border-bottom: 0.05em solid; border-color: rgba(55,53,47,.4); opacity: 0.7;\">Bpifrance<\/span><\/a>] comme expert conseil pour vous accompagner dans votre strat\u00e9gie d\u2019impact gr\u00e2ce au Diag Impact.<\/p>\n<p>Contactez-nous pour b\u00e9n\u00e9ficier du programme de subvention.<!-- notionvc: 9b1de118-d864-474e-b468-ce9d389847ee --><\/p>\n<p><a href=\"https:\/\/calendly.com\/morgane_lecomble\/30min?month=2023-04\">S\u00e9lectionnez la date et l&rsquo;heure &#8211; Calendl<\/a>s<\/p>\n<p><!-- notionvc: c0bc8747-de27-474f-8800-5b1c050ded18 --><!-- notionvc: c0bc8747-de27-474f-8800-5b1c050ded18 --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>D&rsquo;apr\u00e8s l&rsquo;INSEE, plus de 50 % des TPE-PME affirment s&rsquo;impliquer dans une d\u00e9marche RSE, et plus pr\u00e9cis\u00e9ment en faveur de l\u2019environnement et de l&rsquo;\u00e9galit\u00e9 entre femmes et hommes. Pourtant, ces m\u00eames entreprises font face \u00e0 de nombreux challenges quand il s&rsquo;agit de d\u00e9ployer une politique RSE dans leur entreprise : elles se confrontent \u00e0 un [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[15,29,26,9,14,31,28,12,30,25,4,10],"class_list":["post-1216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-accompagnement","tag-ambassadeur","tag-collaborateurs","tag-conseil","tag-engagement","tag-ethique","tag-interne","tag-poppy-consulting","tag-referent","tag-rh","tag-rse","tag-social"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ambassadeurs RSE internes : et si c\u2019\u00e9tait la solution pour les PME ? - Poppy Consulting : Le cabinet de conseil en RSE des PME !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/poppy-consulting.com\/index.php\/2024\/08\/02\/ambassadeurs-rse-internes-et-si-cetait-la-solution-pour-les-pme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ambassadeurs RSE internes : et si c\u2019\u00e9tait la solution pour les PME ? - Poppy Consulting : Le cabinet de conseil en RSE des PME !\" \/>\n<meta property=\"og:description\" content=\"D&rsquo;apr\u00e8s l&rsquo;INSEE, plus de 50 % des TPE-PME affirment s&rsquo;impliquer dans une d\u00e9marche RSE, et plus pr\u00e9cis\u00e9ment en faveur de l\u2019environnement et de l&rsquo;\u00e9galit\u00e9 entre femmes et hommes. 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